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Toronto to Host Midnite New Year’s Eve Run

posted by Brandon
Toronto to Host Midnite New Year’s Eve Run

Toronto, Canada – All Sports Marketing Inc. and have announced another fun sports property for runners and athletes.  Save the date, and BOOK your trip to Toronto, North America’s fastest-growing running market.

The inaugural New Year’s Eve Midnite Run and Party will take place in Hip, Cool Liberty Village, a vibrant and growing community adjacent to Lake Ontario and steps from Queen West, King Street and the Entertainment District. Currently home to several thousand condo dwellers, Liberty Village has more Cranes and Construction sites than anywhere else in Great Toronto, which is still North America’s hottest Real Estate market. Peter Donato, owner of, is excited to bring the first organized run to the community. “I used to have an office 100 yards from the Start and Finish line, and always wanted to bring a race to this funky, film-savvy collection of entrepreneurs, artists and independent creative minds. With over 30 restaurants and bars within a 3 square mile radius, a run that served alcohol at the finish line was a no brainer”.

The run is also supporting a good cause, the Fort York Food Bank, which Peter also raised money for years earlier running on behalf of Liberty Village in the 2007 ScotiaBank Toronto Waterfront Marathon. The inaugural 5km run, walk and party will also have live music, entertainment, a video review of the year’s running highlights and of course fireworks at Midnite when the gun goes off. The first run is capped at 1,000 runners and for the party 1,000 revelers. / All Sports Marketing Inc. started in Canada but has since grown and expanded internationally. The website and member communication informs athletes about races in key markets around the world. The web-site has just re-launched this fall. The primarily North American audience is facilitated through the website, providing information for members of Generation Active, including runners, cyclists, adventure racers and triathletes.

The company currently organizes the 11th Annual Boston Tea Party, Team Canada Brunch held at the Boston Marathon. The only Brunch in the world with a web-site, an annual tradition for Canadians running Boston.


Chelsea Vanderkamp Merritt
416-441-1492    c 647-927-4255
Peter Donato
901-297-9264   (USA) or 416-707-5944 (Canada)

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