During the Olympic games, sports fans worldwide become fascinated by the extraordinary abilities of what seem to be super humans. Journalists dig to find the most interesting ‘human interest’ story, while fans anxiously await the results of their favorite athletes. In years past the public has had access to athletes’ general ‘bio’ information including height, weight, coach and place of birth; however, with the rise in social media and the International Olympic Committee’s recent statement regarding social media, fans may now know what their Olympic hero ate for breakfast, what pair of lucky socks they plan to wear on race-day and any other information the athlete wishes to share, provided it is within the IOC’s social media guidelines.
General IOC Guidelines:
According to a recent document released from the International Olympic Committee, “As a general rule, the IOC encourages all social media and blogging activity at the Olympic Games as long as it is not for commercial and/or advertising purposes.”
All posts must be written in “first-person, diary type format, and should not be in the role of a journalist”
All posts must “Conform to the Olympic spirit and fundamental principles of Olympism as contained in the Olympic Charter, be dignified and in good taste, and not contain vulgar or obscene words or images.”
Participants can post photographic images taken within Olympic competition venues, but may not post any video or audio coverage taken at Olympic competition venues. Any coverage taken within the Olympic village may only be used for personal athlete use and cannot be broadcast publicly.
For complete guidelines see the following document: IOC Social Media, Blogging and Internet Guidelines for participants and other accredited persons at the London 2012 Olympic Games document
Start following your favorite athletes now as they prepare for the 2012 Olympic Games!